Multisensory Marketing. The hangover breakfast after the digital trance - effective, sensible & crossmedial (english lecture)
Themen: Marketing, Digitalisierung, Forum Marketing Innovations
We are multisensory beings – equipped with a brain that processes multisensory communication faster, remembers it better and considers it more trustworthy. Three quarters of all brands that developed a multisensory recognition pattern are powerbrands. In his highly entertaining, interactive presentation, he explains the key insights of neuroscience and advertising psychology on perception and buying motivations. He opens our eyes to the fact why even in a digitalized world multisensory marketing holds unique potential to enter the heart and minds of clients.